https://chadburnie.com Chad Burnie - Art Director Mon, 13 Mar 2023 15:54:23 +0000 https://chadburnie.com en https://chadburnie.com/Slideshow Wed, 15 Dec 2021 18:21:59 +0000 Chad Burnie - Art Director https://chadburnie.com/Slideshow Hello, I’m<img width="1642" height="356" width_o="1642" height_o="356" data-src="https://freight.cargo.site/t/original/i/347a7aadff161d7996a0f31a8ee4e6b33d0f16020804f4a987cb6c6c1b4510d5/CB_Sansserif_name_white-logo-01.png" data-mid="128607074" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/347a7aadff161d7996a0f31a8ee4e6b33d0f16020804f4a987cb6c6c1b4510d5/CB_Sansserif_name_white-logo-01.png" /> An award-winning Senior Art Director and Graphic Designer with over 15 years of experience creating engaging and successful campaigns across all media. <img width="1289" height="1289" width_o="1289" height_o="1289" data-src="https://freight.cargo.site/t/original/i/c59b762a2f28bcc3cf53785748e29a267b59298b5f95a4c2f35fbcc8d94ae1dd/scroll-down-icon.png" data-mid="177982386" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/1000/i/c59b762a2f28bcc3cf53785748e29a267b59298b5f95a4c2f35fbcc8d94ae1dd/scroll-down-icon.png" /> https://chadburnie.com/Text Wed, 15 Dec 2021 18:22:00 +0000 Chad Burnie - Art Director https://chadburnie.com/Text 12+ Years Agency Experience Full-time: Agency59, Lucidia, MacLaren McCann Freelance: Cossette, Manifest Communications, Ramp Communications, Yield Branding, Rain43 6+ Years In-house Creative ExperienceManulife Financial - The Greenhouse 15 Years Digital ExperienceSocial Media, video, websites, banners, email, newsletters, digital editorial 11 Years Financial Services ExperienceInterac, DUCA Financial Services, RBC, Manulife, Manulife Bank 40 Awards WonMy work has been recognized nationally and internationally. Please click here to view the full list. <img width="1289" height="1289" width_o="1289" height_o="1289" data-src="https://freight.cargo.site/t/original/i/2836c6e7636f1e06ecdb617d789cd3683d79a4ee5d5ad7b70a2cdde87256390b/scroll-down-icon-light-blue.png" data-mid="177983072" border="0" data-scale="3" data-icon-mode src="https://freight.cargo.site/w/1000/i/2836c6e7636f1e06ecdb617d789cd3683d79a4ee5d5ad7b70a2cdde87256390b/scroll-down-icon-light-blue.png" /> https://chadburnie.com/Featured-Projects Wed, 15 Dec 2021 18:21:59 +0000 Chad Burnie - Art Director https://chadburnie.com/Featured-Projects My WorkAs someone who is constantly curious, I’m always dissecting briefs and researching customers looking for insights that enable me to deliver breakthrough creative. I love seeing those ideas come to life, but I also really enjoy the journey. I’m a highly-skilled and collaborative designer with the ability to take an initial concept through to final production. Please contact me if you would like to see a portfolio tailored to your needs. https://chadburnie.com/CAA-Social-Videos Sat, 11 Mar 2023 17:03:12 +0000 Chad Burnie - Art Director https://chadburnie.com/CAA-Social-Videos CAA Moments(Social Media) These online videos are part of an integrated strategic platform for CAA. They focus on all the important life moments that our customers experience – and emphasize how important it is to help protect every moment with life insurance. The video series included such life milestone moments as: 1) The birth of a new baby 2) Buying a home 3) Retirement, the next chapter in life. The videos appeared on social media (organic + paid), and the CAA Term Life Insurance site. <img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" data-mid="171312982" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" />&nbsp;<img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" data-mid="171312982" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" /> Internet Advertising Competition - Best Insurance Online Video Campaign (2023) MarCom Awards - Gold - Video/Film (Marketing Product of Service) (2022) Senior Art Director: Chad Burnie&nbsp; | &nbsp;Senior Copywriter: Taylor Evans&nbsp; | &nbsp;Creative Director: John Rocca <img width="4390" height="1162" width_o="4390" height_o="1162" data-src="https://freight.cargo.site/t/original/i/0f58fc40247560bd15efc9f812b660dd75fe863eb251f9f7c5bcf12e6e39bd29/CAA-Social-Storyboard-baby.jpg" data-mid="172376325" border="0" src="https://freight.cargo.site/w/1000/i/0f58fc40247560bd15efc9f812b660dd75fe863eb251f9f7c5bcf12e6e39bd29/CAA-Social-Storyboard-baby.jpg" /> Moment #1: New Baby Moment #2: Buying a Home Moment #3: Retirement, the Next Chapter in Life https://chadburnie.com/Engineers-Canada-Social-Videos Tue, 21 Dec 2021 14:24:38 +0000 Chad Burnie - Art Director https://chadburnie.com/Engineers-Canada-Social-Videos Engineers-CanadaMyth Squashers(Social Media, Online Video) We were asked to create a series of videos addressing key life insurance myths. We saw this as an opportunity to mimic a TV series format. Echoing the popular series Myth Busters, each episode pulls viewers in by squashing a “fun” myth, then follows that up by squashing a more educational insurance-related myth. The videos were promoted through social media (organic + paid), and on the Engineers-Canada/Manulife website. <img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" data-mid="171306867" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" /> Internet Advertising Competition (IAC) - Best Insurance Online Video&nbsp;(2022) Senior Art Director/Designer: Chad Burnie&nbsp; | &nbsp;Senior Copywriter: Kevin Wilson&nbsp; | &nbsp;Creative Director: John Rocca <img width="4390" height="1162" width_o="4390" height_o="1162" data-src="https://freight.cargo.site/t/original/i/74cd0e0e85b6b76aa2e3776b2553f63eee6cf2f2c7bb88975d78d45b5920d58a/Engineers-Social-Storyboard.jpg" data-mid="172376240" border="0" src="https://freight.cargo.site/w/1000/i/74cd0e0e85b6b76aa2e3776b2553f63eee6cf2f2c7bb88975d78d45b5920d58a/Engineers-Social-Storyboard.jpg" /> Episode 1 &nbsp; Episode 2 &nbsp; Episode 3 https://chadburnie.com/Fairmont-Hotels-Resorts Thu, 16 Dec 2021 20:34:20 +0000 Chad Burnie - Art Director https://chadburnie.com/Fairmont-Hotels-Resorts Fairmont Hotels &amp; Resorts No Excuses. Only Reasons.(Microsite, Digital Banners, On-course Advertising, Point-of-Purchase) With world-class golf courses around the globe, the Fairmont Hotel &amp; Resort collection of golf properties includes historic icons, breathtaking destinations and elegant accommodations. While each golf course offers unique and distinctive characteristics, those that play the courses share many common traits. The most prevalent being that every golfer makes excuses. Sometimes their excuse is the reason they’re there in the first place.&nbsp;No Excuses. Only Reasons. Art Director/Designer: Chad Burnie&nbsp; |&nbsp; Copywriter: Chad Burnie/Jayson Schultz MicrositeThe microsite showcase each of the participating Fairmont’s world-class golf courses and amenities. <img width="1240" height="928" width_o="1240" height_o="928" data-src="https://freight.cargo.site/t/original/i/8a7e32003db2d2a4a4f86733f2317ab8f7efd48d82403efbd22af29dd48bb7de/Cargo-FairmontSite-home_o.jpg" data-mid="127608221" border="0" src="https://freight.cargo.site/w/1000/i/8a7e32003db2d2a4a4f86733f2317ab8f7efd48d82403efbd22af29dd48bb7de/Cargo-FairmontSite-home_o.jpg" /> <img width="1240" height="928" width_o="1240" height_o="928" data-src="https://freight.cargo.site/t/original/i/b6e90ff6f5919fe88305af09591022c7d69a368ed91d368f4fe2db8e34c3342e/Cargo-FairmontSite-BAB_o.jpg" data-mid="127608268" border="0" src="https://freight.cargo.site/w/1000/i/b6e90ff6f5919fe88305af09591022c7d69a368ed91d368f4fe2db8e34c3342e/Cargo-FairmontSite-BAB_o.jpg" /> <img width="1240" height="928" width_o="1240" height_o="928" data-src="https://freight.cargo.site/t/original/i/aee2d2007275163ca708362547b9b6235b30956193baebe8f53c3d58ebf219bc/Cargo-FairmontSite-pm_o.jpg" data-mid="127608391" border="0" src="https://freight.cargo.site/w/1000/i/aee2d2007275163ca708362547b9b6235b30956193baebe8f53c3d58ebf219bc/Cargo-FairmontSite-pm_o.jpg" /> <img width="1240" height="928" width_o="1240" height_o="928" data-src="https://freight.cargo.site/t/original/i/681cfbab5ec061bca9bdd8cd159140c8cb0c5ac10073d07077cf190e32dfd881/Cargo-FairmontSite-zbl_o.jpg" data-mid="127608425" border="0" src="https://freight.cargo.site/w/1000/i/681cfbab5ec061bca9bdd8cd159140c8cb0c5ac10073d07077cf190e32dfd881/Cargo-FairmontSite-zbl_o.jpg" /> <img width="1240" height="928" width_o="1240" height_o="928" data-src="https://freight.cargo.site/t/original/i/dc7af3dba1b36a742070dcb6b7c1b77e779affdd5ffac5c0b3410e17de989855/Cargo-FairmontSite-lmr_o.jpg" data-mid="127633188" border="0" src="https://freight.cargo.site/w/1000/i/dc7af3dba1b36a742070dcb6b7c1b77e779affdd5ffac5c0b3410e17de989855/Cargo-FairmontSite-lmr_o.jpg" /> <img width="1240" height="928" width_o="1240" height_o="928" data-src="https://freight.cargo.site/t/original/i/fbeab24e0a21d17526985f931a1b13d1a26e14b78f957ac691777a499e79e476/Cargo-FairmontSite-Bsh_o.jpg" data-mid="127633194" border="0" src="https://freight.cargo.site/w/1000/i/fbeab24e0a21d17526985f931a1b13d1a26e14b78f957ac691777a499e79e476/Cargo-FairmontSite-Bsh_o.jpg" /> <img width="1240" height="928" width_o="1240" height_o="928" data-src="https://freight.cargo.site/t/original/i/ee2a24d09e2e80b066397225adcf771797d3dd1cc96fb9d0374f178f52730946/Cargo-FairmontSite-Bsh-expanded_o.jpg" data-mid="127608475" border="0" src="https://freight.cargo.site/w/1000/i/ee2a24d09e2e80b066397225adcf771797d3dd1cc96fb9d0374f178f52730946/Cargo-FairmontSite-Bsh-expanded_o.jpg" /> Online BannersSidekick banners showcase the multiple participating courses,and many excuses golfers make. <img width="1240" height="566" width_o="1240" height_o="566" data-src="https://freight.cargo.site/t/original/i/d401976568509a12a1293ecb1352229b4125c1aafbbe60cd54ad7e1b0a851c1f/Cargo-Fairmont-Sidekick-1_o.jpg" data-mid="127633440" border="0" src="https://freight.cargo.site/w/1000/i/d401976568509a12a1293ecb1352229b4125c1aafbbe60cd54ad7e1b0a851c1f/Cargo-Fairmont-Sidekick-1_o.jpg" /> <img width="1240" height="566" width_o="1240" height_o="566" data-src="https://freight.cargo.site/t/original/i/4fd95fc7dd3a36fe337b1b37ff85d52a44d08669f3a1b26f4d843c78e2b17110/Cargo-Fairmont-Sidekick-2_o.jpg" data-mid="127633457" border="0" src="https://freight.cargo.site/w/1000/i/4fd95fc7dd3a36fe337b1b37ff85d52a44d08669f3a1b26f4d843c78e2b17110/Cargo-Fairmont-Sidekick-2_o.jpg" /> <img width="1240" height="566" width_o="1240" height_o="566" data-src="https://freight.cargo.site/t/original/i/87bd7b2f2e9f257bfceeb667561b61712682c2715f191857e975f9930bd70536/Cargo-Fairmont-Sidekick-smi_o.jpg" data-mid="127633461" border="0" src="https://freight.cargo.site/w/1000/i/87bd7b2f2e9f257bfceeb667561b61712682c2715f191857e975f9930bd70536/Cargo-Fairmont-Sidekick-smi_o.jpg" /> <img width="1240" height="566" width_o="1240" height_o="566" data-src="https://freight.cargo.site/t/original/i/1561195fcb5d98c461973b10d7e1f812a97c05cdb94658313d59369a6af36238/Cargo-Fairmont-Sidekick-myk_o.jpg" data-mid="127633506" border="0" src="https://freight.cargo.site/w/1000/i/1561195fcb5d98c461973b10d7e1f812a97c05cdb94658313d59369a6af36238/Cargo-Fairmont-Sidekick-myk_o.jpg" /> <img width="1240" height="566" width_o="1240" height_o="566" data-src="https://freight.cargo.site/t/original/i/2924d39155e8e01391019594d8e5a1fb0cb7d0e144bc32c2f9a19ce27d8985cd/Cargo-Fairmont-Sidekick-jpl_o.jpg" data-mid="127633510" border="0" src="https://freight.cargo.site/w/1000/i/2924d39155e8e01391019594d8e5a1fb0cb7d0e144bc32c2f9a19ce27d8985cd/Cargo-Fairmont-Sidekick-jpl_o.jpg" /> <img width="1240" height="566" width_o="1240" height_o="566" data-src="https://freight.cargo.site/t/original/i/62224c661064de6f050b09aeec45813067169ec1223d21991f07c19185ae846a/Cargo-Fairmont-Sidekick-zpr_o.jpg" data-mid="127633516" border="0" src="https://freight.cargo.site/w/1000/i/62224c661064de6f050b09aeec45813067169ec1223d21991f07c19185ae846a/Cargo-Fairmont-Sidekick-zpr_o.jpg" /> <img width="1240" height="566" width_o="1240" height_o="566" data-src="https://freight.cargo.site/t/original/i/56c45eec2027fadc04522419a11379206c96fce5ea7434e50bcbe2719840403d/Cargo-Fairmont-Sidekick-aca_o.jpg" data-mid="127633525" border="0" src="https://freight.cargo.site/w/1000/i/56c45eec2027fadc04522419a11379206c96fce5ea7434e50bcbe2719840403d/Cargo-Fairmont-Sidekick-aca_o.jpg" /> Yardage BookYardage Book with course information, scorecard, and hole-by-hole guide (maps, yardage, markers, and excuses) to prepare golfers for the course. <img width="800" height="417" width_o="800" height_o="417" data-src="https://freight.cargo.site/t/original/i/394827364dd26a6c64fd421e1352b7db2b09651844fd80ea602cbb46f3462e96/Fairmont-collateral_0001_Yardage-book.jpg" data-mid="127633770" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/394827364dd26a6c64fd421e1352b7db2b09651844fd80ea602cbb46f3462e96/Fairmont-collateral_0001_Yardage-book.jpg" /> On Course AdvertisingTees, sand trap rakes, golf hole ads, etc with Fairmont Golf excuses specific to that location. CTA allowing golfers to tweet their own excuses. Once considered poor etiquette, more and more golfers are now on their phones while playing for various reasons. GPS notification suggesting a Fairmont Premium Golf package for you and your playing partners. <img width="800" height="470" width_o="800" height_o="470" data-src="https://freight.cargo.site/t/original/i/72875cb4de448a2d84b4eb6a48f924c5d2f5b8d54f519906b4d2c704f21d5a59/Fairmont-collateral_0000_signage.jpg" data-mid="127633820" border="0" src="https://freight.cargo.site/w/800/i/72875cb4de448a2d84b4eb6a48f924c5d2f5b8d54f519906b4d2c704f21d5a59/Fairmont-collateral_0000_signage.jpg" /> Fairmont Royal York Caddies (concept for 2015 Toronto Golf &amp; Travel Show)The Fairmont name is synonymous with luxury and superior customer service. For attendees to the Toronto Golf &amp; Travel Show who stay at the Fairmont Royal York Hotel, a complimentary “caddy” would be provided to them. Dressed similar to caddies at the Masters, Fairmont Caddies would accompany their attendee to and from the Toronto Golf &amp; Travel Show, carry any coats and bags, wait in lines, and get food and beverages for them. Each Fairmont Caddy would have the knowledge and ability to give their attendees tips and recommendations regarding Fairmont hotels, golf courses, and the area surrounding the Fairmont Royal York and the Toronto Golf &amp; Travel Show (ie. restaurants, entertainment). <img width="631" height="413" width_o="631" height_o="413" data-src="https://freight.cargo.site/t/original/i/8b77482143be7aba66d83bd9751c8a2b0a99f2ab0538e8ab4411ca282ce85e1f/Fairmont-Cargo-Caddy.jpg" data-mid="127633880" border="0" src="https://freight.cargo.site/w/631/i/8b77482143be7aba66d83bd9751c8a2b0a99f2ab0538e8ab4411ca282ce85e1f/Fairmont-Cargo-Caddy.jpg" /> &nbsp; &nbsp; &nbsp; https://chadburnie.com/The-Better-Retirement-Gift Tue, 21 Dec 2021 14:24:10 +0000 Chad Burnie - Art Director https://chadburnie.com/The-Better-Retirement-Gift CoverMe/FollowMe The Better Retirement Gift(Print, Digital Banners, Microsite, Direct Mail) This B2B campaign encouraged advisors to give their clients a retirement gift that they’ll really value. Health and dental insurance sales jumped 124% in one year! <img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" data-mid="129178568" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" /> <img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" data-mid="129178568" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" /> Canadian Marketing Association (CMA) - Silver - Business Impact (2018) Summit International Awards&nbsp;-&nbsp;Platinum Award for Integrated Campaign B2B (2018) Senior Art Director/Designer: Chad Burnie&nbsp; | &nbsp;Senior Copywriter: Taylor Evans&nbsp; | &nbsp;Creative Director: John Rocca Print&nbsp; <img width="2588" height="3300" width_o="2588" height_o="3300" data-src="https://freight.cargo.site/t/original/i/cd2d870911577796a32e1c09117545a019550151ad6e2d120d484b04be9a53e1/170292-Solutions-Magazine-Ad_EN-B2B_v6.jpg" data-mid="127941152" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/cd2d870911577796a32e1c09117545a019550151ad6e2d120d484b04be9a53e1/170292-Solutions-Magazine-Ad_EN-B2B_v6.jpg" /> Direct-mail We sent a direct-mail package to the top 50 Manulife Advisors. <img width="877" height="866" width_o="877" height_o="866" data-src="https://freight.cargo.site/t/original/i/c5909f15683929f14806f886aba5d9040bcf339f5a9a5ef2e5bedfea5642d712/Screenshot-2023-03-06-at-1.40.28-PM.png" data-mid="170731348" border="0" src="https://freight.cargo.site/w/877/i/c5909f15683929f14806f886aba5d9040bcf339f5a9a5ef2e5bedfea5642d712/Screenshot-2023-03-06-at-1.40.28-PM.png" /> Digital Banners <img width="950" height="183" width_o="950" height_o="183" data-src="https://freight.cargo.site/t/original/i/e87dd4a31c5d0705e0e1bf1597ae4c3ff9cf67296e8c55c6ab60c38bb53fe1e7/180072_FollowMe_Leaderboard_Header_Banner_912x150_EN_v2.jpg" data-mid="170733628" border="0" data-scale="75" src="https://freight.cargo.site/w/950/i/e87dd4a31c5d0705e0e1bf1597ae4c3ff9cf67296e8c55c6ab60c38bb53fe1e7/180072_FollowMe_Leaderboard_Header_Banner_912x150_EN_v2.jpg" /> <img width="672" height="318" width_o="672" height_o="318" data-src="https://freight.cargo.site/t/original/i/df8b1787bd9012ab8ccaee7e4aa2e7010223ad89eecfb94a86473808d6de18d6/180072_FollowMe_Repsource_Leaderboard_Banner_672x306_EN_v2.jpg" data-mid="170733814" border="0" data-scale="60" src="https://freight.cargo.site/w/672/i/df8b1787bd9012ab8ccaee7e4aa2e7010223ad89eecfb94a86473808d6de18d6/180072_FollowMe_Repsource_Leaderboard_Banner_672x306_EN_v2.jpg" /> <img width="317" height="160" width_o="317" height_o="160" data-src="https://freight.cargo.site/t/original/i/26e121556d7d049bfed8645d4dfad0d9d0ea196dbaa337fa61f5135c820fe704/180072_FollowMe_Banner_320x158_EN_v1-alt.jpg" data-mid="170734100" border="0" data-scale="25" src="https://freight.cargo.site/w/317/i/26e121556d7d049bfed8645d4dfad0d9d0ea196dbaa337fa61f5135c820fe704/180072_FollowMe_Banner_320x158_EN_v1-alt.jpg" /> https://chadburnie.com/City-of-Toronto Wed, 15 Dec 2021 20:06:15 +0000 Chad Burnie - Art Director https://chadburnie.com/City-of-Toronto City of Toronto Keep Your Eyes on the Road(Out-of-Home) A bus-skin designed to remind distracted motorists and pedestrians to keep their eyes on the road and avoid any unfortunate outcomes. <img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" data-mid="127890145" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" /> <img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" data-mid="127890145" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" /> <img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" data-mid="127890145" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/3ebdc1229f76052ae2da0cd76bf00e79981f7201c4179509c6c366bee58ece22/trophy-01.png" />The Art Directors Club - Merit - (2006)Advertising &amp; Design Club of Canada - Merit (2006) Applied Arts Advertising Annual - (2006) Art Director/Designer: Chad Burnie&nbsp; |&nbsp; Copywriter: Steve Salbian &nbsp;| &nbsp;Creative Director: Brian Howlett <img width="1240" height="503" width_o="1240" height_o="503" data-src="https://freight.cargo.site/t/original/i/80c3b318b3901f9b1aa2a41b4e2f000acc97233edd1f9aaf7017cd4d4957699d/Cargo-Ped-Safety-1_o.jpg" data-mid="127503010" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/80c3b318b3901f9b1aa2a41b4e2f000acc97233edd1f9aaf7017cd4d4957699d/Cargo-Ped-Safety-1_o.jpg" /> <img width="1240" height="503" width_o="1240" height_o="503" data-src="https://freight.cargo.site/t/original/i/7f4fe79fad829c42153d40dff1904d14dac2a727f6f5f614d0eda6e7135f4410/Cargo-Ped-Safety-2_o.jpg" data-mid="127503014" border="0" src="https://freight.cargo.site/w/1000/i/7f4fe79fad829c42153d40dff1904d14dac2a727f6f5f614d0eda6e7135f4410/Cargo-Ped-Safety-2_o.jpg" /> https://chadburnie.com/Alumni-Insurdle Mon, 13 Mar 2023 15:54:23 +0000 Chad Burnie - Art Director https://chadburnie.com/Alumni-Insurdle Alumni Insurance Insurdle (Website) Manulife’s Alumni Insurance products help support and look after Canadian college and university graduates. Manulife was the national sponsor for the 2022 Canadian Council for the Advancement of Education (CCAE) National Conference in May 2022. The conference returned to an in-person event this year, however with the variability of the pandemic at the time, we needed to engage with participants in a way that can be utilized in person, at the Manulife booth or online in case the event pivoted to digital.&nbsp;We were tasked with developing an educational online game with a contest component, while also educating attendees about the suite of insurance plans available to them and their loved ones. Introducing: INSURDLE! The game has similar functionality to Wordle but with unique insurance alterations. The campaign has been a W-I-N-N-E-R for Alumni Insurance Products.&nbsp;INSURDLE was a hit at the CCAE National Conference and helped generate many new leads for Alumni Insurance. INSURDLE was adapted for the remainder of 2022 to each day bring a new INSURDLE word and a newchance for Alumni members to learn about their insurance options. CCAE National Conference Results:May 23 - 27, 2022422 Games Played, 108 Contest Entrants, 347 Unique Events Daily Insurdle Contest Results: June 1 - November 30, 202212,665 Games Played, 2,039 Contest Entrants, 6,412 Unique Events <img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" data-mid="171483851" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" />&nbsp;<img width="2430" height="2918" width_o="2430" height_o="2918" data-src="https://freight.cargo.site/t/original/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" data-mid="171483851" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/e1c2fc11840feae105b6991fc98de7b0b1c5a35c1d83921ff94f340113ad744a/trophy-01.png" /> Internet Advertising Competition (IAC) - Best Insurance Online Campaign (2023) MarCom&nbsp;Awards&nbsp;- Gold - Digital Media/Website (2022) Senior Art Director: Chad Burnie&nbsp; | &nbsp;Senior Copywriter: Taylor Evans&nbsp; | &nbsp;Creative Director: John Rocca Mobile <img width="671" height="1291" width_o="671" height_o="1291" data-src="https://freight.cargo.site/t/original/i/61cf172236c188fd0df255ab8a6baf936c635b6ab8758b1766746a09a564c462/Alumni_Insurdle-Mobile_0000_Main-Screen.jpg" data-mid="171487640" border="0" data-scale="35" src="https://freight.cargo.site/w/671/i/61cf172236c188fd0df255ab8a6baf936c635b6ab8758b1766746a09a564c462/Alumni_Insurdle-Mobile_0000_Main-Screen.jpg" /><img width="671" height="1291" width_o="671" height_o="1291" data-src="https://freight.cargo.site/t/original/i/442227adc28599a81ba1e47d92c5b46b4a722042528cfad91b0dfcc2d23c5156/Alumni_Insurdle-Mobile_0001_Game-Play.jpg" data-mid="171488342" border="0" data-scale="35" src="https://freight.cargo.site/w/671/i/442227adc28599a81ba1e47d92c5b46b4a722042528cfad91b0dfcc2d23c5156/Alumni_Insurdle-Mobile_0001_Game-Play.jpg" /><img width="671" height="1291" width_o="671" height_o="1291" data-src="https://freight.cargo.site/t/original/i/a02578e40063aafe67d4c30b55a6582a578bd03fab6b3d483c7b1ccdff10ecae/Alumni_Insurdle-Mobile_0002_Stats-Screen.jpg" data-mid="171487633" border="0" data-scale="35" src="https://freight.cargo.site/w/671/i/a02578e40063aafe67d4c30b55a6582a578bd03fab6b3d483c7b1ccdff10ecae/Alumni_Insurdle-Mobile_0002_Stats-Screen.jpg" /><img width="671" height="1291" width_o="671" height_o="1291" data-src="https://freight.cargo.site/t/original/i/a7ac5b922d8fca208b52d1a51e1efc99ab3786213c9b2eaf64e81547f47b191d/Alumni_Insurdle-Mobile_0003_Contest-Screen.jpg" data-mid="171487631" border="0" data-scale="35" src="https://freight.cargo.site/w/671/i/a7ac5b922d8fca208b52d1a51e1efc99ab3786213c9b2eaf64e81547f47b191d/Alumni_Insurdle-Mobile_0003_Contest-Screen.jpg" /> Desktop <img width="1920" height="1600" width_o="1920" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3576c177c9c8b4026be729a7f7ae81298d46455e1500c5b06d5763fe6603290b/Insurdle-Desktop_0000_Main-Screen.jpg" data-mid="173834684" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/3576c177c9c8b4026be729a7f7ae81298d46455e1500c5b06d5763fe6603290b/Insurdle-Desktop_0000_Main-Screen.jpg" /> <img width="1920" height="1599" width_o="1920" height_o="1599" data-src="https://freight.cargo.site/t/original/i/653915da8ba76b1bbe332628cdb235ccea7ecd87d51c8f084a08ca33dddca8da/Insurdle-Desktop_0002_Game-Play.jpg" data-mid="173834685" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/653915da8ba76b1bbe332628cdb235ccea7ecd87d51c8f084a08ca33dddca8da/Insurdle-Desktop_0002_Game-Play.jpg" /> <img width="1920" height="1598" width_o="1920" height_o="1598" data-src="https://freight.cargo.site/t/original/i/78229a1b465768742c9bff0076be89a5f7b45365746c7d38648c166921026c7e/Insurdle-Desktop_0003_Enter-Contest.jpg" data-mid="173834693" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/78229a1b465768742c9bff0076be89a5f7b45365746c7d38648c166921026c7e/Insurdle-Desktop_0003_Enter-Contest.jpg" /> <img width="1920" height="1599" width_o="1920" height_o="1599" data-src="https://freight.cargo.site/t/original/i/dec0874687b375a643704a130eab3892c29fd15028f8348437b23a6a4197e3dc/Insurdle-Desktop_0005_Thank-you.jpg" data-mid="173834710" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/dec0874687b375a643704a130eab3892c29fd15028f8348437b23a6a4197e3dc/Insurdle-Desktop_0005_Thank-you.jpg" /> https://chadburnie.com/New-Brunswick-Power Sun, 19 Dec 2021 18:04:42 +0000 Chad Burnie - Art Director https://chadburnie.com/New-Brunswick-Power New Brunswick Power smarthabits.ca (Broadcast, Print, Point-of-Purchase, Bill Inserts, Digital Banners, Landing Page) Why pay for electricity you don’t need? We use electricity to heat our homes, heat our water, and to entertain our family. That adds up to a lot of electricity, which is why we developed a fully integrated campaign for New Brunswick Power to introduce the notion of Smart Habits. These are ways for consumers to save power and their money throughout the year. Art Director: Chad Burnie/Marc Melanson &nbsp;|&nbsp; Copywriter: Wayne Tindall &nbsp;| &nbsp;Creative Director: Marc Melanson Broadcast Landing Page <img width="1286" height="5428" width_o="1286" height_o="5428" data-src="https://freight.cargo.site/t/original/i/4b1d9cada88724fa88a47173b027d360d85a79defea33446bde93ab8253ca0e4/SmartHabits_SFull-Site-2.jpg" data-mid="172375367" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/4b1d9cada88724fa88a47173b027d360d85a79defea33446bde93ab8253ca0e4/SmartHabits_SFull-Site-2.jpg" /> Print Ad <img width="625" height="570" width_o="625" height_o="570" data-src="https://freight.cargo.site/t/original/i/12078665fd301e9378996bca2ec22625d0ce893dfdc68fa78a105904c68ec9d9/NB-Print-ad.jpg" data-mid="127793011" border="0" src="https://freight.cargo.site/w/625/i/12078665fd301e9378996bca2ec22625d0ce893dfdc68fa78a105904c68ec9d9/NB-Print-ad.jpg" /> Bill Inserts <img width="300" height="723" width_o="300" height_o="723" data-src="https://freight.cargo.site/t/original/i/7c09767d6135adc9649ea50978ab410cd5757ed187e08c91cd0b0ee78ce5a7ce/nb-vampire-72.jpg" data-mid="127793013" border="0" src="https://freight.cargo.site/w/300/i/7c09767d6135adc9649ea50978ab410cd5757ed187e08c91cd0b0ee78ce5a7ce/nb-vampire-72.jpg" />&nbsp; &nbsp;<img width="300" height="727" width_o="300" height_o="727" data-src="https://freight.cargo.site/t/original/i/0cbd09e1f19d940568a387f3d30499af1278dfd6c6c7e5c92759a7fe0c05ac7b/NB-Power-hotwater.jpg" data-mid="127793018" border="0" src="https://freight.cargo.site/w/300/i/0cbd09e1f19d940568a387f3d30499af1278dfd6c6c7e5c92759a7fe0c05ac7b/NB-Power-hotwater.jpg" /> Banner Ads <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/592118c6b4cc5c0bd7b35d1df0f6034f7574bc5c3d3dd1e950927a8cd2585797/en_300x250_NBPower_PhantomPower.gif" data-mid="172213389" border="0" src="https://freight.cargo.site/w/300/i/592118c6b4cc5c0bd7b35d1df0f6034f7574bc5c3d3dd1e950927a8cd2585797/en_300x250_NBPower_PhantomPower.gif" />&nbsp;&nbsp;<img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/d26f112d2106c95fa742103593d8911439a8855cdea11f440c0984fff2e75227/en_300x250_NBPower_HotWaterPipes.gif" data-mid="172213395" border="0" src="https://freight.cargo.site/w/300/i/d26f112d2106c95fa742103593d8911439a8855cdea11f440c0984fff2e75227/en_300x250_NBPower_HotWaterPipes.gif" /> &nbsp; &nbsp;