Never one to do anything halfway, I throw myself completely into every project and agency I’m part of. From a small banner to a 360 campaign, concept to final production, I’m not afraid to get my hands dirty. I’ve also grown and dyed a Hulk Hogan moustache (with costume) for an agency Movember team, dodged traffic jaywalking a hitch-hiker on stilts across the highway for a photoshoot, and faced a curious black bear after it crashed a commercial set in the Alberta Oil Sands.
As for life outside of the office, I’m a passionate Pittsburgh Penguins fan, can usually be found on a golf course (once shot par with only a 5-iron), or on a bike ride in search of ice cream, and “BIG TRUCKS” with my son.
Work Experience
Senior Art Director
Manulife Financial- The Greenhouse
(Manulife’s In-house Creative Agency)September 2016 - February 2023
Art Director
Freelance
November 2015 - August 2016Agencies include:
Health First Network, Rain43, Yield Branding
Art Director
MacLaren McCann
August 2014 - October 2015
Art Director
Lucidia
August 2012-April 2014Art Director
Freelance
February 2012 - August 2012Agencies include:
Cossette, Manifest Communications, and Ramp Communications
Art Director
Agency’59
March 2003 - February 2012Clients include:
Automotive:
Chevrolet, GM, GMC, Mercedes-Benz
CPG and Consumer Products:
Duncan-Hines, Egg Farmers of Ontario, Gay-Lea, Nordica, Swanson
Financial Services:
DUCA Financial Services, Interac, Manulife Bank, RBC
Insurance:
Alumni, CAA, CARP, Costco, CoverMe, CPA Ontario, Engineers-Canada, FollowMe, Manulife, Manulife Travel, Manulife Vitality, Mortgage Protection Plan, Toronto Star, Walmart
Telecom:
Telus, WIND Mobile
Government and Not-for-Profit:
Canadian Armed Forces, City of Toronto, Heart & Stroke Foundation, John Howard Society, Labatt “Know When to Draw the Line”, Toronto Buskerfest
Hospitality and Tourism:
Fairmont Hotels, Raffles Hotels
Industry:
Canadian Association of Petroleum Producers, OES, Owens-Illinois, Newalta, New Brunswick Power
Achievements
Advertising & Design Club of Canada: Bronze - Toronto Buskerfest (2012)
Merit - City of Toronto “Drowning in Plastic” (2009)
Silver - AMW Moral Ad (2006)
Merit - City of Toronto Bus Skin (2006)
Applied Arts Advertising Annual:
City of Toronto Bus Skin (2006)
Art Directors Club:
Merit - City of Toronto Bus Skin (2006)
Canada Cannes Young Creatives:
Silver - Creemore Billboard (2006)
Finalist - Grolsch Clock (2005)
Canadian Marketing Association (CMA):
Silver - Business Impact - Manulife “Best Retirement Gift”(2018)
Extra Awards:
Bronze - Toronto Buskerfest (2012)
Bronze - Waste Management “Shrinking Ad”(2010)
Gramercy Financial Institute Marketing Awards:
Gold - Bank Retail Services - Manulife Bank “The Honeymoon’s Not Over” (2020)
Best In Show - B2C Single Execution - Alumni Don’t Get Flossed (2019)
Internet Advertising Competition:
Outstanding Advertising Developers, (Manulife Financial was 1 of 5 organizations to win 6 or more awards) (2023) [Link]
Best Insurance Online Video Campaign - CAA “Moments” (2023)
Best Insurance Online Campaign - Alumni “Insurdle” (2023)
Best Bank Email Campaign - Manulife Bank “The Cash Back is Sweeter” (2023)
Best Insurance Online Video - “Engineers Canada – Myth Squashers” (2022)
Best Insurance Online Campaign - CAA “Life’s Ups and Down” (2021)
Best Insurance Online Campaign - Manulife “Advisors Sales Aisle” (2018)
Best Insurance Integrated Campaign - Manulife “Fill the Gaps” (2017)
Hermes Awards:
Gold - Marketing Campaign - Alumni Association “Insurdle”(2023)
Gold - Marketing Campaign - Manulife Bank “ Primary Banking” (2022)
Gold - Integrated Marketing Campaign - Costco “Looks Out” (2020)
Manulife Stars of Excellence:
3 Nominations
2 team nominations, 1 personal nomination (2021)
MarCom Awards:
Gold - Digital Media/Website - Alumni Association “Insurdle”(2022)
Gold - Video/Film - CAA “Moments” (2022)
Honorable Mention - Email Campaign - Manulife Bank “Cash Back is Sweeter” (2022)
Gold - Integrated Marketing - CAA “Life’s Ups and Down” (2021)
Marketing Awards:
Bronze - City of Toronto “Drowning in Plastic” (2009)
National Advertising Challenge:
Merit - WWF Canada (2019)
OBIE Awards:
Silver - Nordica “Anything Goes” TSA (2012)
One Show:
Shortlist - City of Toronto “Drowning in Plastic” (2009)
Summit Awards:
Gold - Email/Mobile Marketing - Manulife Bank “Love Cashback More” (2022)
Bronze - Integrated Consumer Marketing - CAA “Life’s Ups and Down” (2021)
Silver - Integrated B2B Campaign - Manulife Mortgage Protection Plan “It’s About More than Insurance” (2019)
Silver - Best B2B DM - Manulife “Best Retirement Gift” (2018))
Education
Ontario College of Art & Design AOCAD, Advertising (September 1998-April 2002)Currently pursuing Certificate in Digital Media Skills and Certificate in Web Design and Development Skills through OCAD University’s Continuing Studies