Alumni Insurance
Insurdle
(Website)Manulife’s Alumni Insurance products help support and look after Canadian college and university graduates. Manulife was the national sponsor for the 2022 Canadian Council for the Advancement of Education (CCAE) National Conference in May 2022.
The conference returned to an in-person event this year, however with the variability of the pandemic at the time, we needed to engage with participants in a way that can be utilized in person, at the Manulife booth or online in case the event pivoted to digital. We were tasked with developing an educational online game with a contest component, while also educating attendees about the suite of insurance plans available to them and their loved ones.
Introducing: INSURDLE! The game has similar functionality to Wordle but with unique insurance alterations. The campaign has been a W-I-N-N-E-R for Alumni Insurance Products. INSURDLE was a hit at the CCAE National Conference and helped generate many new leads for Alumni Insurance. INSURDLE was adapted for the remainder of 2022 to each day bring a new INSURDLE word and a newchance for Alumni members to learn about their insurance options.
CCAE National Conference Results:
May 23 - 27, 2022422 Games Played, 108 Contest Entrants, 347 Unique Events
Daily Insurdle Contest Results:
June 1 - November 30, 202212,665 Games Played, 2,039 Contest Entrants, 6,412 Unique Events
Internet Advertising Competition (IAC) - Best Insurance Online Campaign (2023)
MarCom Awards - Gold - Digital Media/Website (2022)
Senior Art Director: Chad Burnie | Senior Copywriter: Taylor Evans | Creative Director: John Rocca
Mobile
Desktop
