CAA

Moments

(Social Media)


These online videos are part of an integrated strategic platform for CAA. They focus on all the important life moments that our customers experience – and emphasize how important it is to help protect every moment with life insurance. The video series included such life milestone moments as:
1) The birth of a new baby 2) Buying a home 3) Retirement, the next chapter in life.

The videos appeared on social media (organic + paid), and the CAA Term Life Insurance site.



 
Internet Advertising Competition - Best Insurance Online Video Campaign (2023)
MarCom Awards - Gold - Video/Film (Marketing Product of Service) (2022)
Senior Art Director: Chad Burnie  |  Senior Copywriter: Taylor Evans  |  Creative Director: John Rocca









Moment #1: New Baby


Moment #2: Buying a Home





Moment #3: Retirement, the Next Chapter in Life