City of Toronto

We’re Drowning in Plastic

(Out-of-Home)


Transit shelter ads in Toronto were filled with plastic bottles giving the illusion that the shelter occupant was literally "Drowning in plastic".




Marketing Awards - Bronze (2009)
The One Show - Shortlist (2009)
Advertising & Design Club of Canada - Bronze (2009)
Art Director/Designer: Chad Burnie  |  Copywriter: Ketan Manohar  |  Creative Director: Brian Howlett