Engineers-Canada

Myth Squashers

(Social Media, Online Video)

We were asked to create a series of videos addressing key life insurance myths. We saw this as an opportunity to mimic a TV series format. Echoing the popular series Myth Busters, each episode pulls viewers in by squashing a “fun” myth, then follows that up by squashing a more educational insurance-related myth.

The videos were promoted through social media (organic + paid), and on the Engineers-Canada/Manulife website.



Internet Advertising Competition (IAC) - Best Insurance Online Video (2022)
Senior Art Director/Designer: Chad Burnie  |  Senior Copywriter: Kevin Wilson  |  Creative Director: John Rocca










Episode 1
 





Episode 2

 



Episode 3