Fairmont Hotels & Resorts

No Excuses. Only Reasons.

(Microsite, Digital Banners, On-course Advertising, Point-of-Purchase)


With world-class golf courses around the globe, the Fairmont Hotel & Resort collection of golf properties includes historic icons, breathtaking destinations and elegant accommodations.

While each golf course offers unique and distinctive characteristics, those that play the courses share many common traits. The most prevalent being that every golfer makes excuses. Sometimes their excuse is the reason they’re there in the first place. No Excuses. Only Reasons.


Art Director/Designer: Chad Burnie  |  Copywriter: Chad Burnie/Jayson Schultz


Microsite
The microsite showcase each of the participating Fairmont’s world-class golf courses and amenities.






Online Banners
Sidekick banners showcase the multiple participating courses,and many excuses golfers make.






Yardage Book
Yardage Book with course information, scorecard, and hole-by-hole guide (maps, yardage, markers, and excuses) to prepare golfers for the course.







On Course Advertising
Tees, sand trap rakes, golf hole ads, etc with Fairmont Golf excuses specific to that location. CTA allowing golfers to tweet their own excuses. Once considered poor etiquette, more and more golfers are now on their phones while playing for various reasons. GPS notification suggesting a Fairmont Premium Golf package for you and your playing partners.





Fairmont Royal York Caddies
(concept for 2015 Toronto Golf & Travel Show)
The Fairmont name is synonymous with luxury and superior customer service. For attendees to the Toronto Golf & Travel Show who stay at the Fairmont Royal York Hotel, a complimentary “caddy” would be provided to them. Dressed similar to caddies at the Masters, Fairmont Caddies would accompany their attendee to and from the Toronto Golf & Travel Show, carry any coats and bags, wait in lines, and get food and beverages for them.

Each Fairmont Caddy would have the knowledge and ability to give their attendees tips and recommendations regarding Fairmont hotels, golf courses, and the area surrounding the Fairmont Royal York and the Toronto Golf & Travel Show (ie. restaurants, entertainment).