Manulife Bank

The Cash Back is Sweeter

(Digital, Email, Direct Mail )


Manulife Bank offers two credit card products. The ManulifeMONEY+™ Visa Infinite* Card and the Platinum Card. These two credit cards offer cash  back on travel; however, with COVID-19 essentially grounding travel, we had to downplay this benefit. Our focus shifted solely to where people were spending their money at the time, and that’s on groceries. The premise was clear; we know customers love their favourite foods at the grocery store – the only thing they’ll love more is getting cash back on these purchases.



  
Internet Advertising Competition (IAC) - Best Bank Email Campaign (2023)
MarCom Awards - Honorable Mention - Email Campaign (2022)
Summit International Awards (SIA) - Gold- Email/Mobile Marketing (2022)
Senior Art Director: Chad Burnie/Shira Kirsh  |  Senior Copywriter: Taylor Evans  |  Creative Director: John Rocca




Email Headers
The 4 wave email component leveraged a different food item along with a cheeky headline promoting the credit card offer.






Email Layout (Wave 1)






Direct-mail






Landing Page