New Brunswick Power

smarthabits.ca

(Broadcast, Print, Point-of-Purchase, Bill Inserts, Digital Banners, Landing Page)


Why pay for electricity you don’t need? We use electricity to heat our homes, heat our water, and to entertain our family. That adds up to a lot of electricity, which is why we developed a fully integrated campaign for New Brunswick Power to introduce the notion of Smart Habits. These are ways for consumers to save power and their money throughout the year.


Art Director: Chad Burnie/Marc Melanson  |  Copywriter: Wayne Tindall  |  Creative Director: Marc Melanson



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