CoverMe/FollowMe

The Better Retirement Gift

(Print, Digital Banners, Microsite, Direct Mail)


This B2B campaign encouraged advisors to give their clients a retirement gift that they’ll really value.
Health and dental insurance sales jumped 124% in one year!




Canadian Marketing Association (CMA) - Silver - Business Impact (2018)
Summit International Awards - Platinum Award for Integrated Campaign B2B (2018)
Senior Art Director/Designer: Chad Burnie  |  Senior Copywriter: Taylor Evans  |  Creative Director: John Rocca

Print 





Direct-mail
We sent a direct-mail package to the top 50 Manulife Advisors.





Digital Banners