World Wildlife Federation

Kicks For The Climb

(2019 National Advertising Challenge “NAC Cares”)


World Wildlife Fund Canada (WWF) will partner with Adidas to launch an exclusive new line of eco-friendly WWF sneakers. Endangered species from across Canada will inspire the collection. Each shoe will be customized to include the unique characteristics of the different species and will incorporate thelatest in sustainable footwear design. All sneaker sales will go directly to WWF.

Each week, leading up to WWF’s CN Tower Climb for Nature, a new shoe will be revealed and released. This will build awareness around endangered species in Canada and build anticipation for the Climb. But that’s just the first step the Endangered Species Sneaker campaign will also be rolled out with: social media ads, OOH, banners on step counting apps, and more to raise awareness about WWF and the climb to the top.




2019 National Advertising Challenge – Merit (2019)
Senior Art Director: Chad Burnie  |  Senior Copywriter: Taylor Evans